MyIshtehaar

Challenge

Advertising workflows were fragmented across multiple tools and manual processes, especially when managing both online and offline campaigns.

• Tool Fragmentation: Separate systems for digital and offline ads
• Manual Coordination: Calls, emails, and delayed approvals
• No Unified Analytics: Lack of centralized performance insights
• Slow Booking Cycles: Offline media approvals took days
• ROI Visibility: Difficulty tracking total ad spend effectiveness

Solution

Rovista designed MyIshtehaar as a full-scale ad-tech platform that unifies campaign creation, booking, communication, payments, and analytics.

• Multi-Channel Ad Booking: Digital, print, billboard, and radio ads
• Campaign Planning Tools: Budget allocation and scheduling
• Media Owner Communication: In-app approvals and coordination
• Unified Dashboard: Centralized campaign tracking
• Secure Payments: In-app booking payments and automation

Outcome

MyIshtehaar launched as a transparent, scalable advertising platform enabling advertisers to manage campaigns end-to-end.

• Faster Campaign Launch: Reduced booking and approval time
• Unified Visibility: All campaigns tracked in one dashboard
• Improved ROI: Better budget control and insights
• Reduced Manual Effort: Automated workflows and payments
• Scalable Growth: Ready for expanding media partnerships

Key Takeaway: Unifying online and offline advertising dramatically improves efficiency, transparency, and campaign performance.